If you select standard double sided, the back of the detente will use the basic text and writing that you see in the photo. If you select custom double sided, the back will read like the sample photo that shows our child's name. There is an info box available for you to enter your child's name, date they entered eternity, etc. If you do not know, or would like to have the back partially custom, just send a message or fill out the box when purchasing.